Digby Killick

I am a generalist working in innovation, product, service and business design.

I also create & run immersive singles nights.

I help businesses to design, experiment, iterate and scale new ideas and products.

My approach centres around testing desirability, feasibility and viability of a concept. To do so, I’ll use the most appropriate method to gain insight and evidence and drive value – be it interviewing customers, building prototypes, running experiments or data analysis.

Some of my recent projects include: running a 6 month accelerator for a start-up proposition inside a leading UK insurance business; facilitating experiments using cutting edge technologies for one of the world’s biggest banks; helping setup and run a new innovation function inside of a FTSE 100 property developer; user testing and prototyping for a healthtech start-up; and much more (contact me if you’d like to know more).

In the past, I’ve had a number of roles that have led to what I do now including: strategist, planner, event organiser, data analyst, SEO, marketer, retail assistant and barman.

Curriculum Vitae

My company is Generalist Works Ltd. I am currently available for part-time consultancy - please do get in touch if you have a project you’d like to discuss.

You can find out more about me on my LinkedIn profile.


Innovation/Strategy Consultancy
Generalist Works Ltd.
Oct 2019 to present

Senior Innovation Consultant
Oct 2016 to Oct 2019

Strategist/Senior Data Analyst
Brilliant Noise
Sep 2013 to Apr 2016

Strategist (contract)
Apr 2016 to Oct 2016

SEO Analyst
No Pork Pies
Jan 2013 to Aug 2013

Insights Analyst
Content & Motion/Beyond
Jul 2011 to Dec 2012


MSc 2:1 Neuroscience
University of Sussex
Graduated 2010


Jan 2012 to Jan 2014

Brighton Digital Quiz
2015 to 2016

Skills & Qualifications







Bakes bread

Agile Product Owner

Conference/Event Organiser


Advanced Excel

PADI Qualified

Gets stuff done

I have experience working across multiple industries including: finance, media, government, utilities, retail, healthtech and more


Digby is a pleasure to work with. He has a natural intellect and curiosity about the world, and he combines this with a thoughtful, considered way of approaching projects. But, most of all, he is a natural and intuitive strategic thinker, which is a rare and valuable skill indeed.
— Simon Mustoe, Head of Strategy at Propellernet
Digby is a committed, intelligent and thoughtful colleague. He challenges himself and others to do their best work and has an unshakeable work ethic that means you can trust him to get the job done.
— Antony Mayfield, CEO of Brilliant Noise
Digby’s attention to detail, ability to forward plan and always see the bigger picture made him an invaluable member of the team.

As a project manager, having team members who can support with that level of insight and expertise is a massive plus and I always enjoyed working on a project with Digby as I knew the thoroughness, care and quality of work would be excellent.

He’s also occasionally quite funny.
— Chris Randall, Senior Project Manager at Brilliant Noise


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