I am a generalist working in innovation, product, service and business design.
I help businesses to design, experiment, iterate and scale new ideas and products.
My approach centres around testing desirability, feasibility and viability of a concept. To do so, I’ll use the most appropriate method to gain insight and evidence and drive value – be it interviewing customers, building prototypes, running experiments or data analysis.
Some of my recent projects include: running a 6 month accelerator for a start-up proposition inside a leading UK insurance business; facilitating experiments using cutting edge technologies for one of the world’s biggest banks; testing new ideas and propositions for a major media company; user testing and prototyping for a healthtech start-up; and much more (contact me if you’d like to know more).
In the past, I’ve had a number of roles that have led to what I do now including: strategist, planner, event organiser, data analyst, SEO, marketer, retail assistant and barman.